Tech Salaries for Product, Sales, and Marketing Roles

The scale of the IT industry is truly enormous. Every year, companies and individual consumers spend over $5 trillion on computer hardware, software, and services. That’s bigger than the GDP of more than 180 countries.

To offer some additional perspective, in our article breaking down IT spending vs. other industries, we calculated that Americans spend 19x more on tech than they do on beer, 66x more than they do on pets, and 229x more than they do on bacon!

With so much cash flowing, how much of it goes into the pockets of the people who make, sell, and support the products we all rely on? Let’s explore median salaries in the tech industry, as the US Bureau of Labor Statistics (BLS) reported, for the workers who supply computer hardware that powers businesses everywhere.

Note: Unless noted otherwise, median salary data is from 2023 BLS.gov data on roles in the Computer and Peripheral Equipment Manufacturing industryOpens a new window

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Median Salaries of Tech Workers Employed in the Computer Manufacturing Industry (2023)
Product Roles and Responsibilities
Marketing and Sales Roles and Responsibilities
Support Roles and Responsibilities
Median Tech salaries in Computer Manufacturing vs. All Industries (2023)
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Median Salaries of Tech Workers Employed in the Computer Manufacturing Industry (2023)

Product Roles and Responsibilities

$178,460 – Software Developers design computer applications or programs.

$167,600 – Computer Hardware Engineers research, design, develop, and test computer systems and components.

$138,200 – Software Quality Assurance (QA) Analysts and Testers identify problems with applications or programs and report defects.

$104,830 – Technical Writers Prepare instruction manuals, how-to guides, journal articles, and other supporting documents to communicate complex and technical information.

Marketing and Sales Roles and Responsibilities

$218,130 – Sales Managers direct organizations’ sales teams.

$203,340 – Marketing Managers plan programs to generate interest in products or services, such as determining the demand for products and services offered by a firm and its competitors and identifying potential customers.

$146,880 – Sales Engineers sell complex scientific and technological products or services to businesses.

$135,150 – Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products sell IT products to individuals or businesses.

$120,980 – Market Research Analysts and Marketing Specialists gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.

Support Roles and Responsibilities

If there’s one job on the vendor side of the IT industry that doesn’t pay especially well, it’s that of the Customer Service Representative (CSR). If earning a large paycheck is your primary goal, you should probably consider other roles.

$49,430 – Customer Service Representatives interact with customers to handle complaints, process orders, and answer questions.

Median Tech salaries in Computer Manufacturing vs. All Industries (2023)

Clearly, it can pay to be a tech worker in the computer manufacturing industry. Median salaries for some roles in the computer manufacturing industry are significantly higher than in many other industries.

Sales Managers: $218,130 vs. $135,160 (61% higher)

Marketing Managers: $203,340 vs. $166,410 (29% higher)

Software Developers: $178,460 vs. $ 138,110 (22% higher)

Have you ever thought of taking a job in the Computer Manufacturing industry? If you’re an IT support professional currently, have you ever thought of switching to a product, sales, or marketing role at a tech vendor? Join the conversation and see what IT professionals have to say in the Spiceworks Community.

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