Sales and Marketing Trends in 2024- business.com

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The buying process is different from what it was 20 years ago. Buyers used to learn about companies and products through billboards and sales calls. Today, they’re tuning out ads and using Google to take the decision-making process into their own hands.

Most people take the time to learn about your company and competitors before they ever pick up the phone to talk to you. Successful entrepreneurs have adjusted their marketing and sales mindset to work with this shift instead of fighting it. If you’re still struggling to understand today’s digital marketing strategy shift, here are the fundamentals you need to know. 

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