IKEA Marketing Strategy 2024: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base,...
Marketing and Sales of products
26 Ecommerce Marketing Tactics: Everything You Need To Know (2024)
Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can...
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What It Is, How It Works, and How to Create One
What Is a Marketing Strategy? A marketing strategy refers to a business’s overall plan to convince customers to buy its products...
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How Are Cost of Goods Sold and Cost of Sales Different?
The cost of sales and cost of goods sold (COGS) are crucial when analyzing whether a business is profitable. However,...
B2B Marketing Is In For A Wild Ride
As business buyer expectations continue to rise, digital buying increasingly disrupts routes to market, and partner ecosystems continue to morph,...
The growing importance of software product marketing managers
Making great products is not enough in software these days. The “build it, and they will come” mindset will no...
