Connecting for growth: A makeover for your marketing operating model
The consumer-packaged-goods (CPG) and retail industries are entering an era marked by a focus on growth and a search for...
Marketing
Marketing Strategies for Startups – business.com
Nothing fuels a startup like sales. Even if the product isn’t perfect, selling a good item now is better than...
How to Create a Marketing Strategy: 7 Steps (2024)
Having a documented marketing strategy directly impacts your success, whether you’re a scrappy startup or established business. The problem? As...
A new tech-driven era of impactful marketing and sales
Marketing is at a pivotal moment, with data and new technology propelling rapid changes and expanding opportunities for growth. The...
Strategic Alignment at the 2024 Sales & Marketing Summit
Manju Madhavan, Campbell Soup Company; Todd Hassenfelt, Colgate-Palmolive; Liz Dominguez, CGT AI in Action: Transforming Consumer Goods Marketing Manju Madhavan, IT...
18 Black Friday marketing ideas that will boost your sales
It’s that time again — time to plan your Black Friday marketing campaigns in time for the biggest shopping week...
